广告管理条例(附英文)
国务院
广告管理条例(附英文)
1987年10月26日,国务院
第一条 为了加强广告管理,推动广告事业的发展,有效地利用广告媒介为社会主义建设服务,制定本条例。
第二条 凡通过报刊、广播、电视、电影、路牌、橱窗、印刷品、霓虹灯等媒介或者形式,在中华人民共和国境内刊播、设置、张贴广告,均属本条例管理范围。
第三条 广告内容必须真实、健康、清晰、明白,不得以任何形式欺骗用户和消费者。
第四条 在广告经营活动中,禁止垄断和不正当竞争行为。
第五条 广告的管理机关是国家工商行政管理机关和地方各级工商行政管理机关。
第六条 经营广告业务的单位和个体工商户(以下简称广告经营者),应当按照本条例和有关法规的规定,向工商行政管理机关申请,分别情况办理审批登记手续:
(一)专营广告业务的企业,发给《企业法人营业执照》;
(二)兼营广告业务的事业单位,发给《广告经营许可证》;
(三)具备经营广告业务能力的个体工商户,发给《营业执照》;
(四)兼营广告业务的企业,应当办理经营范围变更登记。
第七条 广告客户申请刊播、设置、张贴的广告,其内容应当在广告客户的经营范围或者国家许可的范围内。
第八条 广告有下列内容之一的,不得刊播、设置、张贴:
(一)违反我国法律、法规的;
(二)损害我国民族尊严的;
(三)有中国国旗、国徽、国歌标志、国歌音响的;
(四)有反动、淫秽、迷信、荒诞内容的;
(五)弄虚作假的;
(六)贬低同类产品的。
第九条 新闻单位刊播广告,应当有明确的标志。新闻单位不得以新闻报道形式刊播广告,收取费用;新闻记者不得借采访名义招揽广告。
第十条 禁止利用广播、电视、报刊为卷烟做广告。
获得国家级、部级、省级各类奖的优质名酒,经工商行政管理机关批准,可以做广告。
第十一条 申请刊播、设置、张贴下列广告,应当提交有关证明:
(一)标明质量标准的商品广告,应当提交省辖市以上标准化管理部门或者经计量认证合格的质量检验机构的证明;
(二)标明获奖的商品广告,应当提交本届、本年度或者数届、数年度连续获奖的证书,并在广告中注明获奖级别和颁奖部门;
(三)标明优质产品称号的商品广告,应当提交政府颁发的优质产品证书,并在广告中标明授予优质产品称号的时间和部门;
(四)标明专利权的商品广告,应当提交专利证书;
(五)标明注册商标的商品广告,应当提交商标注册证;
(六)实施生产许可证的产品广告,应当提交生产许可证;
(七)文化、教育、卫生广告,应当提交上级行政主管部门的证明;
(八)其他各类广告,需要提交证明的,应当提交政府有关部门或者其授权单位的证明。
第十二条 广告经营者承办或者代理广告业务,应当查验证明,审查广告内容。对违反本条例规定的广告,不得刊播、设置、张贴。
第十三条 户外广告的设置、张贴,由当地人民政府组织工商行政管理、城建、环保、公安等有关部门制订规划,工商行政管理机关负责监督实施。
在政府机关和文物保护单位周围的建筑控制地带以及当地人民政府禁止设置、张贴广告的区域,不得设置、张贴广告。
第十四条 广告收费标准,由广告经营者制订,报当地工商行政管理机关和物价管理机关备案。
第十五条 广告业务代理费标准,由国家工商行政管理机关会同国家物价管理机关制定。
户外广告场地费、建筑物占用费的收费标准,由当地工商行政管理机关会同物价、城建部门协商制订,报当地人民政府批准。
第十六条 广告经营者必须按照国家规定设置广告会计帐簿,依法纳税,并接受财政、审计、工商行政管理部门的监督检查。
第十七条 广告经营者承办或者代理广告业务,应当与客户或者被代理人签订书面合同,明确各方的责任。
第十八条 广告客户或者广告经营者违反本条例规定,由工商行政管理机关根据其情节轻重,分别给予下列处罚:
(一)停止发布广告;
(二)责令公开更正;
(三)通报批评;
(四)没收非法所得;
(五)罚款;
(六)停业整顿;
(七)吊销营业执照或者广告经营许可证。
违反本条例规定,情节严重,构成犯罪的,由司法机关依法追究刑事责任。
第十九条 广告客户和广告经营者对工商行政管理机关处罚决定不服的,可以在收到处罚通知之日起十五日内,向上一级工商行政管理机关申请复议。对复议决定仍不服的,可以在收到复议决定之日起三十日内,向人民法院起诉。
第二十条 广告客户和广告经营者违反本条例规定,使用户和消费者蒙受损失,或者有其他侵权行为的,应当承担赔偿责任。
损害赔偿,受害人可以请求县以上工商行政管理机关处理。当事人对工商行政管理机关处理不服的,可以向人民法院起诉。受害人也可以直接向人民法院起诉。
第二十一条 本条例由国家工商行政管理局负责解释;施行细则由国家工商行政管理局制定。
第二十二条 本条例自1987年12月1日起施行。1982年2月6日国务院发布的《广告管理暂行条例》同时废止。(附英文)
REGULATIONS ON CONTROL OF ADVERTISEMENTS
Important Notice: (注意事项)
英文本源自中华人民共和国务院法制局编译, 中国法制出版社出版的《中华人民
共和国涉外法规汇编》(1991年7月版).
当发生歧意时, 应以法律法规颁布单位发布的中文原文为准.
This English document is coming from the "LAWS AND REGULATIONS OF THE
PEOPLE'S REPUBLIC OF CHINA GOVERNING FOREIGN-RELATED MATTERS" (1991.7)
which is compiled by the Brueau of Legislative Affairs of the State
Council of the People's Republic of China, and is published by the China
Legal System Publishing House.
In case of discrepancy, the original version in Chinese shall prevail.
Whole Document (法规全文)
REGULATIONS ON CONTROL OF ADVERTISEMENTS
(Promulgated by the State Council on October 26, 1987)
Article 1
These Regulations are formulated for the purpose of strengthening the
administration of advertisement, promoting the development of
advertisement undertakings and utilizing advertisement as an effective
medium to serve socialist construction.
Article 2
These Regulations shall apply to any advertisements published, broadcast,
installed or posted in the People's Republic of China through such media
or in such forms as the press, broadcasting, television, films, street
nameplates, shop windows, printed matters, neon lights, etc.
Article 3
The content of an advertisement must be true to facts, sound, clear and
easy to understand and must not cheat users and consumers in any way.
Article 4
Monopoly and unfair competition shall be prohibited in advertising
operations.
Article 5
The administrative organs controlling advertisements shall be the State
Administration for Industry and Commerce and local administrative
departments for industry and commerce at various levels.
Article 6
Units and self-employed industrialists or businessmen wishing to engage in
advertising businesses (hereinafter referred to as advertising operators)
shall submit applications to administrative departments for industry and
commerce in accordance with these Regulations and the provisions of other
relevant laws and regulations and go through, according to different
circumstances, such formalities as examination, approval or registration:
(1) for enterprises specializing in advertising business, Business
Licences for Enterprises as Legal Persons shall be issued;
(2) for institutions concurrently engaged in advertising business,
Licences for Advertising Operation shall be issued;
(3) for self-employed industrialists or businessmen capable of running
advertising businesses, Business Licences shall be issued;
(4) for enterprises concurrently engaged in advertising business,
applications shall be filed with the relevant departments for change of
business scope registration.
Article 7
The content of an advertisement to be published, broadcast, installed or
posted shall be kept within the advertiser's business scope or the scope
permitted by the State.
Article 8
An advertisement that contains any of the following contents may not be
published, broadcast, installed or posted:
(1) that violates the laws and regulations of the State;
(2) that impairs the national dignity of the State;
(3) that involves designs of the national flag, national emblem or
national anthem or the music of the national anthem of the People's
Republic of China;
(4) that is reactionary, obscene, superstitious or absurd;
(5) that is fraudulent;
(6) that depreciates products of the same kind.
Article 9
News media shall provide clear indications for the advertisement they
publish or broadcast. News media may not publish or broadcast
advertisements in the form of news reports nor collect fees for these
reports. Journalists may not solicit advertisements in the name of news
coverage.
Article 10
It shall be forbidden to advertise cigarettes through broadcast,
television, newspapers or periodicals.
After approval by administrative departments for industry and commerce, it
may be allowed to advertise famous wines and liquors of good quality which
have won prizes at the national, ministerial or provincial level.
Article 11
Due certificates shall be presented in applying for publishing,
broadcasting, installing or posting advertisements in the following cases:
(1) for the commodity advertisements concerning standards of quality,
certificates issued by administrative departments in charge of
standardization or by quality inspection agencies, authenticated to be
qualified by metrological verification, above the provincial municipality
level shall be presented;
(2) for the advertisements which indicate commodities as prize-winners,
certificates of award for the current session or year or for successive
sessions or years shall be presented and classes of prizes and prize-
awarding departments shall also be clearly indicated in the
advertisements;
(3) for the advertisements which indicate titles of high-quality
commodities, certificates of high-quality products issued by the relevant
departments shall be presented and clear indications shall also be made in
the advertisements as to when and by which departments the titles were
conferred on;
(4) for the advertisements which indicate patent rights of commodities,
patent licences shall be presented;
(5) for the advertisements which indicate registered trademarks of
commodities, certificates of trademark registration shall be presented;
(6) for the advertisements of the products which require production
permits, production permits shall be presented;
(7) for the advertisements concerning culture, education and public
health, certificates issued by the higher competent authorities shall be
presented;
(8) for the other advertisements which require due certification, papers
issued by relevant government departments or agencies authorized by them
shall be presented.
Article 12
Advertising operators shall check papers or certificates and examine the
contents of advertisements while undertaking advertising business or
acting as advertising agents. They may not publish, broadcast, install or
post any advertisements which violate the provisions of these Regulations.
Article 13
For the installation and posting of outdoor advertisements, local people's
governments shall organize the administrative departments respectively in
charge of industry and commerce, urban construction, environmental
protection and public security in jointly drawing up the plans, which
shall be implemented under the supervision of the administrative
departments for industry and commerce.
Advertisements may not be installed or posted in controlled areas near
government organs or cultural relics under special protection, nor in
areas where installation and posting of advertisements are prohibited by
local people's governments.
Article 14
Rates of charges for advertisements shall be fixed by advertising
operators and reported to local administrative departments for industry
and commerce and to those in charge of price control for the record.
Article 15
Rates of fees to be charged for acting as agents in advertising business
shall be fixed by state administrative departments for industry and
commerce and those in charge of price control.
Rates fees to be charged for the use of places and buildings for outdoor
advertisements shall be fixed through consultations by local
administrative departments for industry and commerce with those in charge
of price control and urban construction and reported to local people's
governments for approval.
Article 16
Advertising operators must, according to the relevant prescriptions of the
State, set up bookkeeping records, pay taxes according to law and subject
themselves to the control and inspection by the administrative departments
respectively in charge of finance, auditing and industry and commerce.
Article 17
In undertaking or acting as agents in advertising business, advertising
operators shall sign with advertisers or those who have entrusted them
with the business written contracts that shall stipulate explicitly each
party's responsibilities.
Article 18
Advertisers or advertising operators who have violated the provisions of
these Regulations shall be given the following penalties by administrative
departments for industry and commerce according to the seriousness of the
cases:
(1) stopping advertising;
(2) making public corrections as ordered;
(3) circulating a notice of criticism;
(4) confiscation of the illegal gains;
(5) fines;
(6) suspending business for consolidation;
(7) revocation of the business licences or the licences for advertising
operation. If the violations of the provisions of these Regulations are so
serious as to constitute crimes, criminal responsibilities shall be
investigated by judicial organs according to law.
Article 19
If advertisers or advertising operators disagree with the penalties
decided upon by administrative departments for industry and commerce, they
may apply for a reconsideration to the next higher administrative
departments for industry and commerce within 15 days after receiving
penalty notices. If they still disagree with the decisions made after
reconsideration, they may bring a suit in a people's court within 30 days
after receiving the reconsideration decisions.
Article 20
Advertisers or advertising operators who, in violation of the provisions
of these Regulations, have caused losses on the part of their users and
consumers or committed other acts of infringement shall bear the
responsibility for compensation. With respect to claims for damages, the
claimant may request the administrative departments for industry and
commerce above the county level for handling. If the parties concerned
disagree with the decisions made by administrative departments for
industry and commerce, they may bring a suit in a people's court. The
claimant may also directly bring a suit in a people's court.
Article 21
These Regulations shall be interpreted by the State Administration for
Industry and Commerce. The rules for implementation shall be formulated by
the State Administration for Industry and Commerce.
Article 22
These Regulations shall go into effect as of December 1, 1987. The Interim
Regulations on Control of Advertisement promulgated by the State Council
on February 6, 1982 shall be abrogated as of the same date.
福建省制止商品房销售价格欺诈暂行规定
福建省物价委员会
福建省制止商品房销售价格欺诈暂行规定
福建省物价委员会
第一条 为规范商品房价格行为和价格构成,保护消费者的合法权益,促进房地产市场的健康发展,根据国家计委《制止牟取暴利的暂行规定》、《城市房产交易价格管理暂行办法》和《福建省制止牟取暴利的暂行实施办法》等法规,制定本暂行规定(以下简称《规定》)。
第二条 凡在福建省境内开发经营商品房的企业,不论其经济性质、隶属关系和投资方式,均应遵守本规定。
第三条 本规定所称商品房是指房地产开发经营企业按市场价销售的房屋(包括住宅和非住宅)。
第四条 销售商品房的价格行为应当遵循公平、公开和诚实信用原则,执行国家价格政策和规定。
第五条 商品房销售应实行明码标价。所有商品房均应挂牌标价销售,挂牌标价应写明销售房屋的座落位置、地点、交易时间、建筑结构、规格、面积、计价单位和销售价格。
商品房销售成交价格即商品房销售现货合同价格或预售合同价格不得超过明码标示的价格。
第六条 商品房销售应实行一次性定价。房地产开发经营企业必须在销售合同中标明房屋的最终销售价格或与购房者结算的价格,如按合同销售后到竣工交付使用期间,因政府有权机关另有规定而需加收费用的,应报物价部门核批。除此之外,不得在合同价外加收任何费用。
第七条 商品房销售价格构成按《施工房地产开发企业财务制度》所规定项目执行。
第八条 商品房销售合同中约定的面积必须真实,公用建筑面积分摊要合理。商品房销售面积的计算和公用建筑面积的分摊按建设部颁发的《商品房销售面积计算及公用建筑面积分摊规则》执行。
第九条 商品房销售应按规定申报成交价格。商品房销售,房地产开发企业应在每月30日前将已售商品房的现货合同价格,按隶属关系分门别类地统一向县级以上人民政府价格主管部门报备。
商品房销售成交价格申报办法由省物委另行制定。
第十条 商品房开发经营企业凡违反本规定,以及用以下欺骗手段非法牟利的,由物价检查部门按有关规定予以查处:
(一)不履行合同价格或以代征费用为名,在合同外加收各种非法的收费;
(二)违反规定成本项目或价格构成,随意摊提成本费用或重复计算成本费用;
(三)短给面积或隐瞒要害条款,欺骗对方接受不实的价格;
(四)不履行合同,降低质量,变相提高价格;
(五)不执行规定的明码标价制度;
(六)不按合同期交付使用又不给消费者合理补偿;
(七)采取其他欺诈行为损害消费者利益。
第十一条 违反本规定逾期不申报成交价格或作不实申报的,物价监督检查机构可依照国家有关规定给予处罚。
第十二条 借故刁难、抗拒检查、拒不纠正的,依照国家价格检查有关规定从重罚款。拒绝、阻碍物价检查人员依法执行公务的,由公安机关依照《中华人民共和国治安管理处罚条例》的规定予以处罚;情节严重,构成犯罪的,由司法机关依法追究刑事责任。
第十三条 投诉举报应在消费行为发生之日起向行为发生地物价监督检查机构举报。投诉举报受理与否,物价监督检查机构应在接到投诉之日起十日内告知投诉人。
第十四条 各级政府有关部门,应当在各自的职责范围内配合物价监督检查机关查处商品房销售中的价格欺诈行为。
第十五条 省属房地产开发公司和中央、部队、外省省属以上单位在省内开发经营的商品房价格由省物委管理,或由物委委托当地政府价格主管部门管理,其余的按地域隶属关系由地(市)、县(市)政府价格主管部门管理。
第十六条 各地、市人民政府价格主管部门可结合本地区的实际情况,根据本规定制定实施方案。
第十七条 本规定由省物价委员会负责解释。
第十八条 本规定自发布之日起施行。
1996年2月27日